Privacy Policy

Buttercup Digital ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business name, and mailing address
• Business Information: Company details, website URL, industry, and marketing preferences
• Communication Data: Records of correspondence, inquiries, and feedback
• Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

1.2 Automatically Collected Information

When you visit our website, we automatically collect:

• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Analytics Data: Website performance metrics and user behavior patterns

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide web development, SEO, and paid search management services
• Communication: To respond to inquiries, send project updates, and provide customer support
• Marketing: To send newsletters, service updates, and promotional materials (with your consent)
• Website Improvement: To analyze usage patterns and improve our website and services
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: For invoicing, accounting, and internal record-keeping

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Improve website performance and functionality
• Deliver relevant content and advertisements

You can control cookies through your browser settings. However, disabling cookies may limit certain features of our website.

4. Third-Party Services

We use trusted third-party service providers to support our business operations:

• Analytics: Google Analytics, for website performance tracking
• Hosting: Vercel, for website hosting and CDN services
• Email Services: For sending transactional and marketing emails
• Payment Processing: Secure payment processors for handling transactions
• CRM Systems: For managing client relationships and communications

These third parties are bound by confidentiality agreements and are prohibited from using your information for any purpose other than providing services to us.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• HTTPS encryption for secure data transmission
• Secure cloud storage with access controls
• Regular security audits and updates
• Employee training on data protection practices
• Limited access to personal information on a need-to-know basis

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer required, we will securely delete or anonymize it.

7. Your Privacy Rights

Under Australian privacy law, you have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Complaint: Lodge a complaint about how we handle your personal information

To exercise these rights, please contact us using the details below. We will respond to your request within 30 days.

8. International Data Transfers

Some of our third-party service providers may be located outside Australia. When we transfer your personal information overseas, we ensure that appropriate safeguards are in place to protect your information in accordance with Australian privacy law.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

12. Complaints and Disputes

If you believe we have not handled your personal information in accordance with this Privacy Policy or Australian privacy law, you may lodge a complaint with us. We will:

• Acknowledge receipt of your complaint within 7 days
• Investigate the matter thoroughly
• Provide a written response within 30 days

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au