What is Google Ads management?

Google Ads management is the process of creating, monitoring, and optimizing paid search campaigns on Google's advertising platform. Professional management includes keyword research, ad copywriting, bid strategy, conversion tracking, and ongoing optimization to maximize return on ad spend (ROAS).

How much does Google Ads management cost in Australia?

Google Ads management in Australia typically costs $1,500-$5,000+ per month depending on ad spend and complexity. Buttercup Digital offers flexible pricing designed for growing businesses: starting from just $400/month for businesses spending up to $40/day on Google Ads. No lock-in contracts, no setup fees—you can leave anytime. Our transparent pricing scales with your business as you grow.

How long does it take to see results from Google Ads?

Google Ads delivers results in phases: Week 1-2 (ads go live, initial click data), Week 3-4 (early conversion data), Month 2-3 (sufficient data for meaningful optimization), Month 4-6 (performance stabilizes and improves), and Month 6+ (ongoing refinement and scaling). Clients typically see positive ROAS within 60-90 days with professional management.

What's included in Google Ads management services?

Comprehensive Google Ads management includes Setup Phase (account audit or new structure, keyword research, campaign architecture, ad copywriting, conversion tracking), and Ongoing Management (daily bid adjustments, budget optimization, A/B testing, negative keyword management, landing page recommendations, and monthly reporting with strategy reviews).

How do I choose a Google Ads management agency?

Choose a Google Ads agency based on: (1) Google Ads Partner certification, (2) Transparency with real-time dashboards and clear reporting, (3) Proven experience in your industry, (4) Ability to integrate PPC with SEO and web strategy, (5) Clear fee structure with no hidden costs, (6) High client retention rates (Buttercup: 92%), and (7) Data ownership guarantees.

What is a good ROAS for Google Ads?

A good ROAS varies by industry: eCommerce (4:1 to 8:1), Lead generation (3:1 to 5:1), B2B services (5:1 to 10:1+), and Local services (3:1 to 6:1). New campaigns typically start at 1.5:1 to 2:1 ROAS and improve with optimization. Buttercup Digital focuses on continuous ROAS improvement through data-driven optimization.

Google Ads Management Australia | PPC Services

Google Ads & PPC Management

Google Ads Campaigns That Drive Revenue, Not Just Clicks

Data-driven PPC management for Australian businesses. Get qualified leads, transparent ROAS tracking, and campaigns optimized for conversion—not vanity metrics.

Get Started Today See Our PPC Process

Google Certified

92% Client Retention Rate

Since 2015

Quick Answer

How Does Google Ads Management Drive Immediate Revenue Growth?

Google Ads management drives revenue by placing your business at the top of search results for high-intent keywords, delivering qualified leads immediately. Professional management includes:

✓
Keyword research: Targeting buyers, not browsers
✓
Bid optimization: Maximizing ROAS through daily adjustments
✓
Conversion tracking: Measuring actual revenue, not just clicks
✓
Landing page optimization: Converting traffic into customers
✓
Continuous testing: Improving performance based on real data

Results Timeline

Initial data within 2-4 weeks, optimization at 60-90 days, with continuous improvement thereafter.

Are Your Google Ads Burning Budget Without Delivering Real Results?

Most businesses struggle with these common Google Ads problems

Wasted Spend

Paying for clicks from people who will never convert into customers

No Visibility

Can't track which keywords actually drive revenue and ROI

Set-and-Forget Management

Agency isn't actively optimizing—just collecting fees month after month

How Our Paid Search Management Delivers Immediate, Measurable Growth

Data-driven strategies that maximize your return on ad spend

Strategic Keyword Research

We target high-intent keywords your competitors miss—bringing qualified buyers, not browsers

Continuous Bid Optimization

Daily bid adjustments based on performance data—maximizing ROAS while minimizing wasted spend

Full Transparency Dashboards

See exactly where every dollar goes with custom dashboards showing real-time ROAS and conversion data

Landing Page Optimization

We don't just drive clicks—we optimize landing pages to convert traffic into customers

Integrated Strategy

PPC works in harmony with your SEO and website, enhanced with AI-powered insights—not as a silo

Monthly Strategy Reviews

Not just numbers—actionable insights on what's working and what's next

What's Included in Our Google Ads Management

Everything you need for profitable paid search campaigns—no hidden fees, no surprises

✓Comprehensive keyword research & competitor analysis
✓Account structure & campaign architecture
✓Ad copy & extension creation
✓Conversion tracking & analytics setup
✓Landing page strategy recommendations

Our Google Ads Management Process: 4 Phases

A proven methodology for building profitable paid search campaigns

Phase 1

Discovery & Audit

Week 1

•Audit existing campaigns or analyze competitor strategies
•Identify keyword opportunities
•Review website conversion paths
•Set success metrics and KPIs

Phase 2

Strategy & Build

Week 2

•Develop campaign architecture
•Create ad copy and extensions
•Set up conversion tracking
•Build custom reporting dashboards
•Launch campaigns

Phase 3

Optimization

Months 2-3

•Daily bid adjustments based on performance
•A/B test ad variations
•Refine keyword targeting
•Add negative keywords
•Optimize landing pages
•Weekly performance monitoring

Phase 4

Scale & Expand

Month 4+

•Scale winning campaigns
•Expand to new keyword opportunities
•Test new ad formats
•Quarterly strategic reviews
•Continuous ROAS improvement

Case Study

Google Ads Success Story: eCommerce Results

Client

Australian eCommerce Fashion Retailer

Perth, WA

Challenge

$5,000/month ad spend with only 1.2x ROAS and no clear conversion attribution. High cost per acquisition and poor mobile conversion rates were limiting growth.

Solution

✓Restructured campaigns by user intent (brand, competitor, product categories)
✓Implemented enhanced conversion tracking across all customer touchpoints
✓Optimized product landing pages for mobile conversion
✓Added 500+ negative keywords to eliminate wasted spend
✓Created custom audiences for remarketing

"Buttercup completely transformed our Google Ads performance. The transparency and daily optimization made all the difference. We now have a predictable, profitable acquisition channel."

— Sarah Chen, Marketing Director

Results (3-Month Period)

ROAS+192%

Before1.2x

After3.5x

Cost per Acquisition-42%

Before$85

After$49

Conversion Rate+129%

Before2.1%

After4.8%

Monthly Revenue+192%

Before$6,000

After$17,500

Campaign continues to improve month-over-month

Common Questions About Google Ads Management

Everything you need to know about our PPC services

Ready to Turn Google Ads Into a Profitable Revenue Channel?

Book your 20-minute strategy call. We'll review your current campaigns (or analyze your competitors if you're new), identify opportunities, and provide clear next steps—no obligation.

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No obligation, no sales pressure

92% client retention rate